Company denies claim and cites reputational damage, while content creator insists she never named the brand

A dispute has erupted between a TikTok content creator and Bon Bread, with both sides trading claims over a viral video that questioned the safety of a loaf said to have remained fresh for two months.

Maria Abdulkadir, Chief Executive Officer and founder of Bon Bread, has defended the company’s decision to initiate legal action against the TikToker, identified as “Love,” following the circulation of the video online.

In the clip, the content creator expressed concern over a loaf of bread she claimed had stayed unspoiled for two months after purchase, raising questions about its safety. The video quickly gained traction, triggering widespread reactions and speculation among social media users.

The controversy deepened when the TikToker alleged that Bon Bread served her with a N50 million lawsuit over the video. She maintained that she neither mentioned any brand name nor displayed a logo in her post.

“Hello guys, you won’t believe what I am holding in my hands. Bon Bread sent their solicitors to serve me this letter,” she said in a follow-up video.

“Remember the video I made three days ago about the bread that has stayed for two months in my shop without going bad? I was very intentional in that video; I didn’t mention any brand, I didn’t show their logo. The next day, Bon Bread sent me a message in my DM.”

Responding in a video shared on the company’s Instagram page, Abdulkadir said the decision to pursue legal action came after attempts to contact the TikToker and verify her claims failed.

“I made a call to her because I wanted to understand where she got the bread from and how it could have lasted two months, as she claimed,” Abdulkadir said. “But she shut me out.”

She added that many viewers in the comment section had begun linking the video to Bon Bread, noting that the TikToker engaged with some of those comments, further fueling the association.

According to Abdulkadir, the allegation has caused reputational damage to the brand. She insisted that Bon Bread products could not remain fresh for such an extended period and that the company was being wrongly implicated.

She clarified that the legal action was not intended to intimidate the content creator but to compel her to substantiate her claims.

Abdulkadir also emphasised that the company respects freedom of expression but has a responsibility to defend the safety and quality of its products. She noted that Bon Bread produces freshly baked goods that typically do not last beyond a few days without preservatives.

The issue has continued to generate mixed reactions across social media, with Nigerians debating both the claim and the company’s response.

As of the time of filing this report, neither Bon Bread nor any regulatory authority has released any additional official statement.